The Evergreen Church

An evergreen resource addresses a question that may remain useful after the week it was published. A guide to a recurring discussion can have a longer life than an event announcement, but neither is guaranteed to stay accurate forever.

Choose a useful question

Start with a question people in your community ask, then draw on a source that addresses it. A sermon may provide a helpful explanation of forgiveness, prayer or another topic. Adapt the spoken material for a reader who was not in the room and preserve its context.

Maintain the resource

Check scripture, quotations and links before publishing. Revisit the page periodically to correct outdated details or add a helpful clarification. A time-sensitive event notice also has a place when a reader needs the date and location; archive or update it when it is no longer current.

Evergreen content can be useful to people who find it later. Its existence does not guarantee a search ranking, increasing traffic or a visit. Measure what you can and ask readers whether the material answered their question.

Create a written draft.